This section of your website is your user's first impression of your business. Use this section to introduce your business and clearly describe how your offering makes life better.
Introduce skimmable secondary benefits your customers experience.
Introduce skimmable secondary benefits your customers experience.
Introduce skimmable secondary benefits your customers experience.
This section reminds your customers what may happen if they don't buy your product or service. Boil this down to three short, punchy bullet points.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc malesuada nunc nec massa.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc malesuada nunc nec massa.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc malesuada nunc nec massa.
Now that you've told the user what may happen if they don't buy, it's time to tell them what will happen if they do. The bullets in this section should directly answer the pain points in The Stakes section. Establish your organization as an advisor and build trust.
Schedule a CallUse this section to give more details on how this feature/benefit will add value to the user.
Use this section to give more details on how this feature/benefit will add value to the user.
Use this section to give more details on how this feature/benefit will add value to the user.
Use this section to give more details on how this feature/benefit will add value to the user.
Use this section to give more details on how this feature/benefit will add value to the user.
This process outlines how your user can achieve their desired outcome by working with you. The plan should be simple, skimmable, and demonstrate an ease of use.
Describe the first step of your process plan. This step is the same action as your primary CTA.
Describe the second step of your process plan.
Describe the third step of your process plan. This step is the outcome users want to achieve.
Name & Title Here
Name & Title Here
Name & Title Here
Use this section to elaborate on your offer. Since the previous copy sections were short, you can answer unanswered quetions and provide additional context here, now that users are hooked. This will generate user trust and persuade them to get to the next step.
This section appeals to users in the awareness stage of the buyer's journey. The preheader notes what type of offer it is (ebook, guide, etc.) Include a brief description of the asset and the value that the user will gain once it has been downloaded. You can also include a picture of the cover of the asset to promote engagement and interest.
This section will display 3+ of your most recent articles. Including this section at the bottom of the home page helps reduce bounce rate and gives users a place to go if they're not ready to convert.
This is your last chance to move the user through the funnel. This section should answer the question, “Why should I choose you?”