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The Header States What You Offer

This section of your website is your user's first impression of your business. Use this section to introduce your business and clearly describe how your offering makes life better.

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Describe a Value Stack 1

Introduce skimmable secondary benefits your customers experience.
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Describe a Value Stack 2

Introduce skimmable secondary benefits your customers experience.
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Describe a Value Stack 3

Introduce skimmable secondary benefits your customers experience.
The Stakes

What is it costing your customers to not do business with you?

This section reminds your customers what may happen if they don't buy your product or service. Boil this down to three short, punchy bullet points.

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Describe a Pain Point 1

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Describe a Pain Point 2

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Describe a Pain Point 3

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The Value Proposition

What value will your customer receive if they do business with you?

Now that you've told the user what may happen if they don't buy, it's time to tell them what will happen if they do. The bullets in this section should directly answer the pain points in The Stakes section. Establish your organization as an advisor and build trust.

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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
Image ALT Tag

Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
The 3 Step Plan

Describe the path prospects need to follow to do business with you.

This process outlines how your user can achieve their desired outcome by working with you. The plan should be simple, skimmable, and demonstrate an ease of use.

Step 1

Schedule a Call

Describe the first step of your process plan. This step is the same action as your primary CTA.
Step 2

Create a Tailored Solution

Describe the second step of your process plan.

Step 3

Gain Efficiencies, Increase Productivity, Save Money

Describe the third step of your process plan. This step is the outcome users want to achieve.
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Social Proof

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

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"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

Preheader

The Explanation

Use this section to elaborate on your offer. Since the previous copy sections were short, you can answer unanswered quetions and provide additional context here, now that users are hooked. This will generate user trust and persuade them to get to the next step.

Lead Generating Asset

What value will your customer receive if they do business with you?

This section appeals to users in the awareness stage of the buyer's journey. The preheader notes what type of offer it is (ebook, guide, etc.) Include a brief description of the asset and the value that the user will gain once it has been downloaded. You can also include a picture of the cover of the asset to promote engagement and interest.
Final Call To Action

Last chance to pique curiosity and help the user convert.

This is your last chance to move the user through the funnel. This section should answer the question, “Why should I choose you?”
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