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HomePage (With Logo Bar)

The Header States What Your Business Offers to Customers

This section of your website is your user's first impression of your business. Use this section to introduce your business and clearly describe how your offering makes life better.

The Stakes

What is it costing your customers to not do business with you?

This section reminds your customers what may happen if they don't buy your product or service. Boil this down to three short, punchy bullet points.

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Describe a Pain Point 1

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Describe a Pain Point 2

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Describe a Pain Point 3

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The Value Proposition

Now that you've told the user what may happen if they don't buy, it's time to tell them what will happen if they do. This section should directly answer the pain points in The Stakes section. Establish your organization as an advisor and build trust.

Our Clients

Logos

Use this section to highlight partnerships or customer logos that have at-a-glance brand recognition. This demonstates authority and instills trust in your user.

The 3 Step Plan

Describe the path prospects need to follow to do business with you.

This process outlines how your user can achieve their desired outcome by working with you. The plan should be simple, skimmable, and demonstrate an ease of use.

Social Proof

Lead Generating Asset

What value will your customer receive if they do business with you?

This section appeals to users in the awareness stage of the buyer's journey. The preheader notes what type of offer it is (ebook, guide, etc.) Include a brief description of the asset and the value that the user will gain once it has been downloaded. You can also include a picture of the cover of the asset to promote engagement and interest.

Final Call To Action

Last chance to pique curiosity and help the user convert.

This is your last chance to move the user through the funnel. This section should answer the question, “Why should I choose you?”

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