The Header States What Your Business Offers to Customers
This section of your website is your user's first impression of your business. Use this section to introduce your business and clearly describe how your offering makes life better.
Describe a Value Stack 1
Introduce skimmable secondary benefits your customers experience.
Describe a Value Stack 2
Introduce skimmable secondary benefits your customers experience.
Describe a Value Stack 3
Introduce skimmable secondary benefits your customers experience.
What is it costing your customers to not do business with you?
This section reminds your customers what may happen if they don't buy your product or service. Boil this down to three short, punchy bullet points.
Describe a Pain Point 1
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc malesuada nunc nec massa.
Describe a Pain Point 2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc malesuada nunc nec massa.
Describe a Pain Point 3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc malesuada nunc nec massa.

The Value Proposition
Now that you've told the user what may happen if they don't buy, it's time to tell them what will happen if they do. This section should directly answer the pain points in The Stakes section. Establish your organization as an advisor and build trust.

Logos
Use this section to highlight partnerships or customer logos that have at-a-glance brand recognition. This demonstates authority and instills trust in your user.
Describe the path prospects need to follow to do business with you.
This process outlines how your user can achieve their desired outcome by working with you. The plan should be simple, skimmable, and demonstrate an ease of use.
Schedule a Call
Describe the first step of your process plan. This step is the same action as your primary CTA.
Create a Tailored Solution
Describe the second step of your process plan.
Gain Efficiencies, Increase Productivity, Save Money
Describe the third step of your process plan. This step is the outcome users want to achieve.
Social Proof
"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."
Name & Title Here
"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."
Name & Title Here
"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."
Name & Title Here
What value will your customer receive if they do business with you?
This section appeals to users in the awareness stage of the buyer's journey. The preheader notes what type of offer it is (ebook, guide, etc.) Include a brief description of the asset and the value that the user will gain once it has been downloaded. You can also include a picture of the cover of the asset to promote engagement and interest.
Learning Center
This section will display 3+ of your most recent articles. Including this section at the bottom of the home page helps reduce bounce rate and gives users a place to go if they're not ready to convert.
Last chance to pique curiosity and help the user convert.
This is your last chance to move the user through the funnel. This section should answer the question, “Why should I choose you?”