This subtext should reinforce the headline and how this resource will help them in their journey. How will the offer make life better?
Use this section to really explain why this resource is so important ot them. It's a great place to layer in secondary keywords to help boost the likelihood of this page ranking for multiple terms.
We can go up to three paragraphs here and we'll want to make sure we have a strong image that supports the offer, and helps illustrate the value they'll get.
If we go to three paragraphs, we'll really want to make sure we paint a picture of why this is an extremely valuable tool on their journey.
This is perfect for your if...
Hammer the point home so they fill out the form.
Use this section to answer your most frequently asked questions related to the resource. The copy for each should be only long enough to give a sufficient answer, with internal links to related blog posts for more information.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nunc lorem, ornare at turpis in, finibus venenatis est. Donec vehicula neque ut risus pharetra dictum. Nullam nec ullamcorper sem. Fusce urna mauris, porta non quam id, bibendum convallis tellus. Mauris malesuada dictum enim, in vehicula nisi aliquet in.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nunc lorem, ornare at turpis in, finibus venenatis est. Donec vehicula neque ut risus pharetra dictum. Nullam nec ullamcorper sem. Fusce urna mauris, porta non quam id, bibendum convallis tellus. Mauris malesuada dictum enim, in vehicula nisi aliquet in.